Situated at the southern end of the Central World Square, the store addresses a generous public plaza and the famous Erawan shrine located across the road. It is connected to the BTS walkway via a new bridge at the upper level, while being overlooked by multiple vehicular and pedestrian routes surrounding the site. Enveloped by this dizzying urban spectacle, is an 80-foot (24.4 meter) diameter two-story glass drum with a beautifully crafted conical support with a concave vertical surface that stands on its apex. Its form has been generated by the 360-degree revolution of a Bezier curve.
